Brief History
Tracing its roots to a workshop founded in 1860 by Edouard Heuer, TAG Heuer has a long tradition of technological innovation in precision timepieces, including stopwatches and water-resistant watches. Reflecting this heritage, the TAG Heuer brand has long been closely associated with the world of competitive sports, providing official timing services for the Olympic Games, FIS Ski World Cup, FIA Formula 1 World Championship and other major international sporting events - automobile racing, ski competitions - since the early 1900's.

 

Grand CARRERA Calibre 36 RS Caliper Concept Chronograph.

Revolutionary timepiece to be revealed by TAG Heuer at Baselworld 2008.
TAG Heuer has performed a top-level engineering feat! The central seconds hand ticks off 1/10th of a second intervals, providing at-a-glance readings of the greatest precision. The case of the watch has incorporated sleek chronograph buttons, with design reminding the pedals of a GT car. The TAG Heuer Grand CARRERA Calibre 36 RS Caliper Concept Chronograph is secured to the wrist on a stunning innovative titanium carbide-coated and rubber bracelet.  The timepiece celebrates the remarkable cooperation well-established between TAG Heuer and Japanese Car Designer Ken Okuyama "Super-sleek K.O. 7 sports car." who designed legendary GT cars, Ferrari Enzo and Maserati Quattroporte.