Brief History
Rado watches are associated with top quality timepieces made from the finest scratchproof materials in the world and has succeeded over a short period in building up a distinctive brand with successful worldwide distribution. The company was founded in 1917 in Switzerland, although it wasn't until the 1960's that the world's first scratchproof watch was made under the name Rado DiaStar. In 1983, Rado joined the elite SMH group, now known as the Swatch Group, the biggest watch conglomerate in the world. Rado watches are unique in every way.While other brands use conventional materials like gold, brass or steel, Rado goes for materials of the future such as hardmetal, sapphire crystal, high-tech ceramics, high-tech lanthanum or high-tech diamond. And this is always in the endeavour to develop design/material combinations that unite in perfect harmony the double functions of the watch as a modern piece of jewelry and a functional timepiece. The basis for this is provided by the mastery of highly developed leading technologies for the manufacture and processing of the hardest materials in the world. It has taken decades for Rado to build up this know-how, which today constitutes the core expertise of its material-technological developments.