by Dan Heller (Author) "I want to talk to you about a subject that many people find difficult to bring up, but which they think about all the time..." (more)
The ultimate digital-age resource for
the serious amateur considering a career in photography
and the professional wanting to take an existing
businesses to the next level! Written by a professional
photographer and Internet technology entrepreneur, this
guide explains the fundamental shifts within the
photography industry since the inception of digital
imaging and the Internet. By explaining how business is
done now, this book helps photographers understand what
it takes to sell, deliver, and compete in today's
market. Eschewing the "one size fits all" approach of
other guides, this book explores an extensive range of
business models to help the reader determine the best
approach for selling his or her own photography. Whether
working with film or the latest digital equipment,
photographers will find real-world insights to crucial
topics such as: setting business expectations; applying
business sense; marketing photography successfully;
setting prices; selling prints; running a Web-based
photography business; working with stock photography
agencies; legally protecting images; and much more.
Profitable Photography in the Digital Age includes
special tips for photographers selling images for
posters, postcards, and calendars, as well as a
photography equipment list. Any photographer wanting to
think smartly and analytically about his or her business
will need this book.
From the Publisher
The ultimate digital-age resource for the serious
amateur considering a career in photography and the
professional wanting to take an existing businesses to
the next level! Written by a professional photographer
and Internet technology entrepreneur, this guide
explains the fundamental shifts within the photography
industry since the inception of digital imaging and the
Internet. By explaining how business is done now, this
book helps photographers understand what it takes to
sell, deliver, and compete in todays market. Eschewing
the "one size fits all" approach of other guides, this
book explores an extensive range of business models to
help the reader determine the best approach for selling
his or her own photography. Whether working with film or
the latest digital equipment, photographers will find
real-world insights to crucial topics such as: setting
business expectations; applying business sense;
marketing photography successfully; setting prices;
selling prints; running a Web-based photography
business; working with stock photography agencies;
legally protecting images; and much more. Profitable
Photography in the Digital Age includes special tips for
photographers selling images for posters, postcards, and
calendars, as well as a photography equipment list. Any
photographer wanting to think smartly and analytically
about his or her business will need this book.
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