Influence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, developing and implementing a strategy that might include both free and paid efforts, and tools for monitoring trends, measuring the competition, and tracking results.

A Step–by–Step Guide

Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite–sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how–to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do–it–yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.

* Cut through the trendy jargon to find the "Eternal Truths" of SEO
* Discover the right keywords using the latest research tools and your own gut check
* Get to know your stats and the free stat–collector, Google Analytics
* Optimize your site for search engines and your site visitors so you can be found, then make the sale
* Use the social web to help you reach your business goals, even if you′re not a social networking butterfly

You′ll also find:

* Essential hints, tips, and techniques for everyone from one–person shops to Fortune 500 companies
* Engaging right–brain vs. left–brain discussions about tackling key issues from two unique perspectives
* Real–world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid