by Jennifer Grappone (Author), Gradiva Couzin (Author)
Product Description
Influence
search engine results and bring targeted traffic to your
Web site with an hour a day of search engine
optimization (SEO). Drawing on years of experience as
successful SEO consultants, Jennifer Grappone and
Gradiva Couzin provide detailed, practical, and often
surprisingly simple techniques for improving results.
Their simple strategies include setting SEO goals, site
optimization, developing and implementing a strategy
that might include both free and paid efforts, and tools
for monitoring trends, measuring the competition, and
tracking results.
A Step–by–Step Guide
Back and bracing as ever, Search Engine Optimization: An
Hour a Day, Second Edition offers brisk advice,
bite–sized tasks, and smart tools to help you increase
visibility for your website on the major search engines.
In this new edition of their bestselling how–to guide,
SEO consultants Jennifer Grappone and Gradiva Couzin
offer surprisingly easy do–it–yourself techniques as
well as the very latest SEO strategies for small, very
small, and large businesses, as well as for bloggers and
web designers.
* Cut through the trendy jargon to find the "Eternal
Truths" of SEO
* Discover the right keywords using the latest research
tools and your own gut check
* Get to know your stats and the free stat–collector,
Google Analytics
* Optimize your site for search engines and your site
visitors so you can be found, then make the sale
* Use the social web to help you reach your business
goals, even if you′re not a social networking butterfly
You′ll also find:
* Essential hints, tips, and techniques for everyone
from one–person shops to Fortune 500 companies
* Engaging right–brain vs. left–brain discussions about
tackling key issues from two unique perspectives
* Real–world "From the Trenches" case studies that
illustrate successes to learn from and mistakes to avoid
format: eBook

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