Sony NEX-3 Alpha system camera NEX NEX3 twin kit 18-55 & 16mm f2.8

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Sony NEX-3 Alpha system camera : introduces the new Sony NEX-3 Alpha system camera. Now photographers can enjoy the superlative picture quality and shooting responses prized by DSLR users in the beautifully compact new Sony NEX-3 camera that is brilliantly easy to use. Joining the Alpha family, the Sony NEX-3 teams DSLR-quality imaging with the convenience of interchangeable lenses in a sleek new design that slips easily into a jacket pocket or bag. In contrast with conventional DSLR models, the ‘mirrorless’ construction shrinks the thickness of the camera. The Sony NEX-3 system camera is available from summer 2010.

Sony NEX-3 Alpha camera features • New Alpha digital system camera with DSLR picture quality and responsive shooting • 14.2 effective megapixels Exmor APS HD CMOS sensor • Intuitive new interface with Help Guide and Shooting Tips • E-mount lens system compatible with Alpha DSLR lenses (with optional Mount Adaptor) • Sweep Panorama with 3D capability 14.2 megapixel Sony NEX-3 for great pictures and video At the heart of the Sony NEX3 is a newly-developed Exmor APS HD CMOS sensor with a resolution of 14.2 effective megapixels. Far larger than the sensor inside conventional compact cameras, it is key to the extremely low image noise and creative defocus effects that are familiar to DSLR users. Still and video image quality is further refined by the powerful BIONZ processor that ensures speedy DSLR-style shooting reflexes with quick, precise autofocus and minimal shutter lag. The Sony NEX-3 Alpha camera can also capture fast-moving action with a high-speed burst of full-resolution images at up to 7fps (AF/AE fixed from first frame). Sony NEX-3 system camera controls An elegant, uncluttered user interface - featuring a new ‘never get lost’ menu - makes the powerful creative possibilities of the Sony NEX-3 accessible to enthusiasts and step-up users alike. Shooting parameters are easily accessed via an intuitive control wheel and two soft keys. Turning the control dial, for example, allows depth of focus changes to be previewed ‘live’ on the LCD, giving effortless control over beautiful, pro-style portraits. Further help for novice users is provided by on-screen shooting tips and a friendly help guide. Sony NEX-3 TruBlack LCD screen Images and camera settings are displayed on the big, bright 7.5cm (3”) XtraFine TruBlack LCD that tilts up or down for comfortable viewing in any shooting position. The screen features an auto-brightness function for excellent visibility, even when you’re outdoors. TruBlack screen technology enables an even more vivid, high-contrast view of images and camera settings. The Sony NEX3 is compatible with a wide range of interchangeable lenses dramatically expands the artistic possibilities of the E-mount camera system. Sony NEX-3 pancake lens and converter Ideal for everyday shooting, the low-profile E16mm F/2.8 ‘pancake’ lens minimises bulk when the camera is being carried in a coat pocket. Its field of view can be boosted even further by the VCL-ECU1 Ultra Wide Converter and VCL-ECF1 Fisheye Converter that deliver high-definition optical performance in a sleek, co-ordinated design. Sony NEX-3 kit lens Featuring in-lens SteadyShot image stabilisation for clearer handheld images, the E18-55mm F/3.5-5.6 zoom is a perfect travel partner. The Sony NEX-3 is available in kit form with either lens, or as a double-lens kit that provides even greater shooting versatility. An optional LA-EA1 mount adaptor extends compatibility to the Alpha family of 30 lenses and teleconverters, plus a huge range of other legacy A-mount lenses (Manual Focus only). HD video recording with the Sony NEX-3 The Sony NEX-3 is also the first Alpha system camera to offer the extra convenience of HD video recording. At the touch of a dedicated Movie REC button, the Sony NEX-3 shoots HD video with stereo sound as compact MPEG4 files that are ideal for PC storage and web sharing. As an option, the smart accessory shoe on the Sony NEX-3 system camera accepts the compact ECM-SST1 Stereo Microphone that captures a high-quality soundtrack for your HD videos. Sweep Panorama feature on the Sony NEX-3 The Sony NEX-3 is the first Alpha camera featuring Sweep Panorama. Just press the shutter button and swing the camera side-to-side or up and down. A high-speed burst of frames is stitched together automatically to create detail-packed 23 megapixel panoramas with a 226 degree effective angle of view. Panoramic files can also be enjoyed in stunning 3D on compatible BRAVIA 3D televisions. Sony NEX-3 incorporates an Auto HDR function As previously introduced on the DSLR-A550, Auto HDR has been further refined. The Sony NEX-3 can now shoot a high-speed burst of three images at different exposure values that are electronically combined in the camera. This produces a single High Dynamic Range image with extended highlight and shadow detail. Sony NEX-3 accessories The Sony NEX3 Alpha system camera comes supplied with a super-compact clip-on flash that attaches via the smart accessory shoe when needed for low-light shooting. Other optional accessories include the FDA-SV1 Optical Viewfinder plus colour coordinated cases and shoulder straps. Sony NEX-3 review & picture gallery The Sony NEX-3 system camera is available from summer 2010. As soon as we receive a Sony NEX-3 test sample, we will publish a photo gallery with high resolution pictures, followed by an extensive Sony NEX-3 review. For now you can enjoy our Sony NEX-5 review.