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App Savvy: Turning Ideas into iPad & iPhone Apps Customers Really Want

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    Product Description


    App Savvy: Turning Ideas into iPad & iPhone Apps Customers Really Want

    Paintballing - A Guide e-Book

    MUST HAVE PREMIUM eBOOK!

    Ebook Title: App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want

     Premium Ebook Description :

    How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product.
     

    Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers.
     

    • Learn about the App Store and how Apple's mobile devices function
       

    • Follow guidelines for vetting and researching app ideas
       

    • Validate your ideas with customers -- and create an app they’ll be passionate about
       

    • Assemble your development team, understand costs, and establish a workable process
       

    • Build your marketing plan while you develop your application
       

    • Test your working app extensively before submitting it to the App Store
       

    • Assess your app's performance and keep potential buyers engaged and enthusiastic
       

    Synopsis

    How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product.
     

    Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers.
     

    • Learn about the App Store and how Apple's mobile devices function
       

    • Follow guidelines for vetting and researching app ideas
       

    • Validate your ideas with customers -- and create an app they’ll be passionate about
       

    • Assemble your development team, understand costs, and establish a workable process
       

    • Build your marketing plan while you develop your application
       

    • Test your working app extensively before submitting it to the App Store
       

    • Assess your app's performance and keep potential buyers engaged and enthusiastic

     

    Table of Contents:

    Foreword................................................................................ 1
    Preface................................................................................... 3
    Strat egy
    1. You Have an App Idea …Now Wha t?......................... 17
    The “New” App Store 18
    Looking at the Numbers 19
    Evaluating Your Idea 20
    The App Store 20
    Quantifying Your App 28
    Know Thyself and Thy Resources 39
    Interviews 41
    Digital Post: Mike Rundle 41
    Mobclix: Krishna Subramanian 46
    Recap 50
    2. Finding Your Inner App ............................................ 51
    Getting Familiar with Apple Devices 51
    Before That…Think First, Design Later 51
    Breaking Down Devices and Device-Related Features 52
    iOS 4 63
    Approaching App Innovation 68
    Your Heart and Brain 68
    When Being Blue Doesn’t Mean You’re Sad 69
    Other Differentiators 76
    Interviews 77
    Smule: Jeff Smith 77
    Sophiestication Software: Sophia Teutschler 79
    Recap 83

    3. From Idea to Concep t.............................................. 85
    Customers Are the Key 85
    Why Customers? Why Now? 86
    Who Are Your Customers? 87
    How to Find Your Customers 90
    What to Discuss with Your Customers 97
    Creating a Concept App 101
    Artistically Challenged 101
    Understanding Wireframes 102
    Reengaging Customers 107
    Interviews 108
    KISSmetrics: Cindy Alvarez 108
    Balsamiq Studios: Peldi Guilizzoni 111
    Recap 113
    Development
    4. For Hire : Iden tifying Help ......................................117
    Your App Team 117
    Skills 118
    Vetting Help 122
    Costs 124
    Finding Resources 129
    Streamlining Solicitations 130
    Where to Look 130
    Make Your Decision 134
    Interviews 136
    GetAppsDone.com: Davide Di Cillo 136
    AppStoreHQ: Chris DeVore 139
    Recap 142
    5. Getting a Working App ...........................................143
    The Development Process 143

    Your App’s Roadmap 145
    Releases, Features, and Updates 145
    Defining v1.0 148
    Your App’s Description 152
    Design and Development 154
    Design 154
    Development 166
    Managing Your App’s Progress 171
    Staying Organized 171
    Screens and Prototypes 174
    Interviews 175
    Tapbots: Paul Haddad and Mark Jardine 175
    Agile Web Solutions: Roustem Karimov 178
    Recap 181
    6. Making Your App Better Before
    It Reaches the
    App Store ...................................................................183
    Installing Your App 183
    UDID 184
    Registering a Device with the Provisioning Portal 185
    Mobile Provisioning File 186
    Development App 188
    Going Beta 190
    Cultivating Beta Testers 191
    Quality Assurance and Feedback 192
    Make Testing “Real” 193
    Feedback and Bugs 193
    Going Deeper with Nasty Bugs 195
    Funneling Feedback 198
    Interviews 198
    Hog Bay Software: Jesse Grosjean 198
    Mariner Software: Michael Wray 200
    Recap 203

    La unch
    7. Preparing for the App Store Submission ...............207
    Finishing Development 207
    Analytics 207
    Your App Store App “Binary” 211
    iTunes Connect 212
    Checklist for App Store Submission 212
    App Store Submission 214
    App Store Approval Process 221
    Interviews 225
    TapMetrics: Christopher Brown 225
    PoweryBase: Dominik Balogh 227
    Recap 229
    8. Building Your Marke ting Crescendo ...................231
    Changing Your Marketing Mindset 231
    The Best New Way to Market…Doesn’t Exist 233
    How to Use This Chapter 233
    Your Marketing Crescendo 234
    Phase 1 235
    Phase 2 240
    Phase 3 244
    Phase 4 249
    Launching Your App (Phase 5) 260
    Promo Codes 260
    Launch Checklist 261
    Additional Promotion 264
    Interviews 269
    tap tap tap: Phill Ryu 269
    Grades: Jeremy Olson 273
    TouchArcade: Arnold Kim 277
    Recap 280
    9. Measuring Success and Future Development.....281
    Into the App Store 281
    Monitoring Feedback 282
    Keeping Customers Engaged 290
    Listening and Learning 291
    App Updates 293
    Assessing Your App’s Future 299
    Closed for Business? 299
    Beyond Warning Signals 301
    Toward the Future 302
    Interviews 303
    Flurry: Peter Farago 303
    Lumos Labs: Romain David 305
    appFigures: Ariel Michael 307
    Recap 312
    Afterword : When Mobile Is No Longer
    the Excep tion ...........................................................313
    Tips and Tools
    Appendi x: Tips and Tools ...............................................317
    Index.................................................................................. 327

     

    What you will receive :

    • Full Premium Ebook : 352Pages colour images and illustrations

    • Author : by Ken Yarmosh

    • pdf premium ebook format

    • Publisher : O'Reilly Media

    • List Price: USD $19.95 elsewhere , grab this amazing deal now at a cheaper price here to avoid disappointment!

     

    Get this today and see for yourself the benefits  ... act now

     

     

     

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