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白地策略 Seizing the White Space-打造无法模仿的市场新规则

    白地策略 Seizing the White Space-打造无法模仿的市场新规则

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    Product ID : 219146317
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    Model / SKU : 9789862166390
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    白地策略 Seizing the White Space-打造无法模仿的市场新规则

    白地策略 Seizing the White Space-打造无法模仿的市场新规则


    白地策略 Seizing the White Space-打造无法模仿的市场新规则

    #Photocopy book#
    白地策略-打造无法模仿的市场新规则
    Seizing the White Space- Business Model Innovation for Growth and Renewal

    作者:馬克.強生
    出版年份:2010
    出版社:天下文化出版股份有限公司
    幅面品質:一般紙皮(paperback)
    幅面尺吋:30CM X 1.5CM x 21CM  / 300mm x 15mm x 210mm (approximate)
    頁:261
    ISBN : 9789862166390

    描寫:

    每家企業,都有開創全新市場賽局的機會!

    在藍海不斷變成紅海的競爭中 市場裡一定存在一塊白地對許多公司無利可圖、風險過大 卻可能會是你的最佳機會

    一个令人振奋的潜在转型成长机会出现了,却远远超出你企业的核心能耐,应该采取什么行动? 继续锁定现有的市场,或是冒险前往许多人曾经失败的地方?如何成功打造出与核心同样耀眼的创新事业?全書提供56則案例、37個圖表的創新研究分析,協助企業自我訓練,了解構思市場規則的訣竅與打造全新賽局的方法。案例包括Apple、亞馬遜、Zara、IKEA、道康寧、西南航空、塔塔汽車等,業種涵蓋從電玩、服飾、租賃等日常商品與服務,到醫療、國防、鋼鐵、軟體商等。是企業超越成長極限、開創白地先機不可或缺的策略腳本。

    「探索」與「經營」市場白地,是本書兩大重點。作者認為,市場中有三個相當值得探索的機會:

        * 轉型現有市場,掌握市場內部白地
        * 建立全新市場,掌握市場外部白地
        * 抓住產業變動的機會,進入市場間的白地

      經營市場白地的四個核心則是:
        * 辨識出顧客真正尚未滿足的重要工作
        * 激盪出財務實務,設計一個全新利潤公式
        * 辨識並創意地整合關鍵資源與流程,創造競爭優勢
        * 善用灘頭堡市場測試和修正新模式 





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